Resources
Everything you need to get the most out of your SyteKicks website.
What is SEO? (Plain English)
SEO helps search engines understand what your business does, who it’s for, and where you operate. Good SEO is structure + helpful content + consistency over time.
SEO is not: instant results, a one-time trick, or a guarantee of rankings.
What SyteKicks SEO covers
- Clear page structure (headings and sections)
- Page titles and meta descriptions
- Mobile-friendly layout
- Fast-loading pages
- Image optimization basics
Higher tiers add directory listings, ongoing improvements, and performance tracking.
How to fill out the content form
You don’t need perfect copy — clarity matters more than marketing language.
1) Business description
Good: “We’re a local plumbing company serving Tacoma and nearby areas. We specialize in residential repairs, water heaters, and emergency service.”
Avoid: “We’re passionate about excellence and customer satisfaction.”
2) Services or products
List services clearly (this helps structure + SEO):
- Drain cleaning
- Water heater installation
- Emergency plumbing repairs
3) Location info
If you serve specific areas, list them (ex: Tacoma, Federal Way, Lakewood, Puyallup).
4) Contact details
Provide your preferred email, phone (optional), and hours (if relevant).
5) Tone (optional)
Keep it simple: professional, friendly, straightforward, modern.
Supplying your own images
You’re welcome to provide your own images. If you don’t, SyteKicks will use curated stock or AI-generated images.
Best types of images
- Your workspace or environment
- Your service or product in context
- Your team at work (not overly posed)
Technical guidelines
- Use JPG or PNG
- At least 1200px wide
- Avoid screenshots or images copied from social media
- Don’t send images embedded inside PDFs or Word docs
What to avoid
- Low-resolution or blurry images
- Heavy text overlays
- Logos as main content images
- Overly staged “stocky” photos